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Saturday, June 1, 2019

SMB rocks SarBay Fest 2019


Beach party lovers and weekend warriors flocked to Gumasa in the town of Glan on May 30 up to June 1 for the annual SarBay Festival, an event that has been shaking the province since it was conceptualized. As usual, the jam-packed Gumasa long beach hosts several entertaining activities.


San Miguel Brewery, Inc. (SMB) took part in the celebration by bringing in Manila-based rock band Rocksteddy to provide evening hype during the opening salvo on May 30. The band’s witty mood was a perfect complement to the thrilled crowd which was calculated to have reached to thousands despite of the activity being held on a weekday.  


Aside from the adrenalin it provided, SMB also initiated an environmental advocacy campaign by putting up garbage bins within the vicinity of the event area in order to ensure zero trashes while the show goes on. With organizers employing a paradigm twist in this year’s celebration by making it a “Green Festivity”, SMB provided eco bags and arm sleeves to deserving scavengers as tokens.


Unlike in the previous SarBay Fests, this year’s instalment is quite more exciting due to the fact that organizers put in more weight to environmental aspect because the stretch of Sarangani Bay comprising the towns of Maitum, Kimba and Maasim; more than being a tourism hub, is a declared Protected Seascape by virtue of Proclamation No. 756 series of 1996 to protect and maintain its rich marine biodiversity.


I am deeply honoured to have witness SarBay Fest for three years now. Thank you very much to San Miguel Brewery, Inc., through its Communication Officer Meggy Santos for inviting me to be part of your team this year. It was perhaps a pail of fun joining your media group from Davao City namely: Tats Daval, Maya Padillo and Mark Perandos.

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